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Writer's pictureNicholas Abamu

Next Chapter, Next Level: My Continuing Education Journey in Branding and Marketing at Oxford University

Updated: Aug 10


As I stepped into the historic buildings of the University of Oxford, I couldn't help but feel a sense of wonder and awe. The grand stone structures, steeped in ancient history, transported me to a world of magic and wonder, reminiscent of the iconic Harry Potter series. But little did I know, this was just the beginning of an incredible journey that would challenge my perspectives and broaden my knowledge in the field of branding and marketing.


In June, I had the privilege of attending a course in Branding and Marketing at the University of Oxford's Department for Continuing Education. The course was taught by two industry professionals who brought their wealth of experience to the table, providing insights into the many aspects of branding and marketing.




As I met my fellow students from diverse backgrounds, including Brazil, Saudi Arabia, India, Germany, England, Ukraine, Romania, Thailand, and the USA, I was struck by the realization that this was a truly global community. We were all there for one purpose – to learn from each other and grow as professionals.


The course covered a range of topics, including brand planning, brand value, branding in the context of competitive advantage, the evolution of brand strategies over time, brand management, and measuring performance in branding activity. It was fascinating to learn about the different approaches and perspectives on branding and marketing from around the world.


As I delved deeper into the course materials, I was struck by the relevance of branding and marketing to my own experiences. I was reminded that even with years of practical experience under my belt, there is always more to learn and discover.


As it turns out, I wasn't alone in this sentiment. Many notable individuals have also walked these hallowed halls at Oxford University. Did you know that people like Stephen Hawking, J.R.R. Tolkien, and Indira Gandhi have all studied or taught at Oxford? And as for Nigerians specifically, it's no surprise that many have been part of the Oxford University community. In fact, Nigeria's first president, Nnamdi Azikiwe, was a student at Oxford University in the 1930s.


As I reflect on my experience at Oxford University, I am grateful for the opportunity to have learned from some of the best minds in the industry. My verified certificate is available online for anyone interested in verifying my completion of the course.


3rd from Left- Nicholas Abamu (Myself)


In conclusion, my experience at Oxford University was nothing short of life-changing. It reminded me that learning never stops, regardless of how much we may think we know. As I close this chapter on my journey, I am excited to apply the knowledge and insights gained to my future endeavors.


The true sign of intelligence is not knowledge but imagination. - Albert Einstein



And so, as I embark on this new chapter in my journey, I am reminded that learning never truly ends. There is always more to discover, more to learn, and more to achieve.

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